How Mirror Friendly Increased Leads and Revenue with Kevin
Andrew shares how Kevin helped him increase leads and revenue for his online education and coaching brand.
"This ultimately led to an expansion in my pool of followers, but also an increase in revenue"
— Andrew, Fitness Coach & Educator
The Challenge: Struggling with Insufficient Leads and an Ineffective Sales Model
Andrew, an ex-national sprinter and competitive men's physique athlete, is the founder of Mirror Friendly, an online education and coaching brand dedicated to healthy living. For the past decade, Andrew has passionately shared content on his website and social media platforms, all while running Mirror Friendly on a part-time basis.
Before partnering with Kevin, Andrew faced significant challenges in generating enough leads to justify the time and effort he poured into Mirror Friendly. His sales model, centered around a "click to buy" shop, proved ineffective in converting his audience into paying customers.
"Prior to meeting Kevin, I had been struggling with obtaining sufficient leads to make the effort I put into my brand worthy of my time. Back then, my sales model was focused around a click to buy shop, which clearly wasn't working."
The Solution: Implementing a Multi-Step "Click to Call" Approach
Andrew explained his sales model to Kevin, who meticulously broke it down, identified its deficiencies, and proposed a fresh, multi-step approach. This new strategy funneled prospects into a "click to call" model rather than the previous "click to buy" system.
Kevin also provided valuable guidance on structuring social media posts more systematically, effectively warming up Andrew's audience with purpose.
The Results: Expanding Reach and Increasing Revenue
The implementation of Kevin's strategies led to remarkable results for Mirror Friendly. Andrew not only saw an expansion in his pool of followers but also experienced a significant increase in revenue. Kevin's proactive approach also included showing Andrew sustainable ways to scale his business, aligning with both his goals and lifestyle.